In the first of a series looking at how the bots at ‘Talk to Transformer’ can create reams of articles about any topic by using machine learning and what other websites have said, I’ve tasked it with the simple phrase ‘How can BMW justify‘ and let it run away with that… I’ve clicked for three different outcomes, to see how it handled that particular term.

Here’s what it wrote (remember, it’s not me, and so the facts in this should not be relied on!)

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1. How can BMW justify so many expensive products to the public?

The answer is simple. These BMW models are the easiest way for a third-party distributor to sell BMW cars, and it’s extremely profitable for the division, since they need to sell almost 10,000 units every day so BMW can pay for a huge dividend to buy back inventory.

That’s not to say that this model should ever be sold in the U.S., or even that these vehicles are inferior to the regular car market. Even now that a couple of models are out, there are some of the most attractive cars I have seen for sale on our site. My biggest concerns are simply that the marketing efforts of BMW have been a joke.

In this market, one major problem is that most buyers aren’t prepared to be confronted with what I see here. There seems to be an endless line of car models that are either the exact same as the BMW 3 Series, or the same as an older 4 Series but with only subtle cosmetic differences. At least that is the hope for future buyers since BMW has some pretty expensive vehicles in this category already. Even better are some of the brand-new models that are basically unmodified versions of the models from earlier, which gives more marketing potential to them.

2. How can BMW justify the $17k cost for a 7 Series with a 740i?

One of the few advantages to having low gas prices is that the BMW 7 Series will be even less expensive on a regular basis. BMW hasn’t announced pricing for the 740i yet, but it’s not likely to be cheaper because sales volume continues to rise, which means more new owners will be buying the 7 Series than ever before.

Why doesn’t BMW have an 8 Series?

A lot hasn’t changed over the past few years with the introduction of the 8 Series. The 8 Series wasn’t much different from a mid-range compact, with a very good 5-door and 5-seater version, and with a very reasonable price tag. Now that BMW is selling the 8 Series, they’ve gotten rid of the interior design, which we still prefer to the modern, modern, modern 9-3 sedan.

Why isn’t the 7 Series 4 Door?

The first 7 Series we ever reviewed was a 740i that sold for $16k on Craigslist last year for $40K under newmarket.com. We also had a good experience with this car at the time, even giving it a 5 star review. There’s lots of great value in the 7 series and we recommend buying one in your dream neighborhood.

3.How can BMW justify the cost of a new 2 Series sedan, even if that cost isn’t that large? According to Edmunds, BMW estimates that it would cost $30,800 per vehicle in 2016 after adding $1,200 in dealer fees and other costs. That’s almost twice the price of a new 2 Series (which comes to roughly $40,000).

That said, as of today, the two 2 Series models are $55,400 less expensive than the new 1 Series sedan. BMW also claims that the new two-door is about 60 percent better to drive, and BMW expects sales of the 2 Series to reach between 1 million and 1.5 million units this year.

For now, though, all that’s going for the 2 Series are price tags, which isn’t really much of a reason to drive a luxury vehicle these days anyway. We’d like to see BMW take the leap here and make a small, lightweight SUV like the BMW xDrive a bigger selling point to buyers. Maybe that kind of thing would even bring them some goodwill with the buyers they’re currently courting (which is what the original plan was).

Source: Edmunds

See Also:

BMW Is Buying a Used Chevy Silverado for $3M (It Sucks)

BMW, GM Buy Back Old Silverados In ’15

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Ok, so still a while before it really gets to grips with how people talk and write, and it’s not so hot on real facts etc. but hey, it’s a bit freakily close to reality… I’ll be keeping an eye on how this tech evolves and how it is before we’re all reading computer generated text…